How To Get a Strong Social Media Presence in Real Estate

You may be wondering why you should have a strong social media presence in real estate but let’s face it, everything is online nowadays. Real estate has seen a shift within the industry to provide access at the click of a finger. People are flocking to real estate websites because of the ease and connivence  It is your job to get your potential client’s attention and it requires more care and creativity than ever before! 

By having a strong social media presence, you are creating an outlet for:

·      Quick and easy engagement

·      Aesthetic content publishing

·      Advertising

·      Brand reinforcement 

·      Engagement with potential clients

It is extremely important that you are consistent with your social media. Afterall, your social media can set your business up to bring in new leads, nurture current clients, and follow up with past clients. Dominating social media will have lasting effects on your business. 

The next question you’re probably asking yourself is what platforms should I use? It all depends on the audience that you’re trying to appeal towards. Is your town full of young adults ready to create a life in a new home? If so, consider Instagram or Snapchat. If your audience is an older family ready to settle down and create roots, consider Facebook or LinkedIn. However, Instagram and Facebook tend to be the leading platforms of the social media industry. 

No matter what platforms you use, always remember these tips:

·       Include your location and address, hours of operation, area of service on all account bios

·       Keep it professional. You are representing yourself on a public account, so be aware of how you will be viewed by potential clients 

Next, focus on posting quality content. 

Content is key. High quality, useful content will always catch your potential client’s attention. Make sure that your posts are clear, gets people talking and sells people on your brand and business. 

Think about using these content ideas to promote yourself:

·      Post helpful articles regarding buying a home and finances

·      Post pictures/videos to promote events within the community 

·      Go live and give people an inside look on the business

·      Post interactive content

You can even use your platform to post listings. While this is a great way to show off your work, it might not necessarily secure the sale. If anything, if provides quality content that helps build your professional profile. 

As an agent, you offer a service to your community. You should establish yourself as someone who is engaged, vested in your community, and promotes a professional business both online and off. 

To sum up, social media, like all digital marketing platforms, takes time to build. However, once your profile is established, your social media can be the greatest after-hours sales funnel that work for you.